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"It Takes More Than Great Algorithms to Make Personalization Work": Gilt on VentureBeat

“[R]elying on data and math alone won’t suffice when it comes to providing the best user experience,” writes Gilt Senior Software Engineer Brian Ballantine in his new column for VentureBeat. “To get personalization right, you need heuristics: a set of problem-solving techniques that rely on experiment, experience, and sometimes even wild guesses.” What are heuristics, and how does Gilt use them to optimize our personalization efforts? Go here to find out. :)

Gilt 340 Gilt Tech 287 Gilt Groupe 282 gilttech 332 Brian Ballantine 3 personalization 15 algorithms 1 VentureBeat 1 media 12 tech 22 heuristics 1 heuristic techniques 1 user experience 23 customer experience 7 ecommerce 35 A/B testing 2